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This time last year, Crossfade was best known as a rock band from South Carolina.
Now, one year, five hundred thousand album
sales, two smash hit songs, 250
live shows, and ten national TV appearances later they've become the artist development
story of the year and #52 on Billboard Top 200 Bestselling Albums chart, with
a bullet!
Their success can
be traced back to last spring, when the quartet hit the
road in support of
their self-titled debut. They played anywhere and everywhere, regularly whipping
audiences into a frenzy with a set that was raw, sweaty and absolutely electrifying.
Word of their unique sound: a hard edged rock band amplified by the addition of
a DJ/turntablist began to spread and radio took notice. Little by little, lead
single "Cold" began to generate heat and slowly started tearing through
stateside playlists.
Within
a few months, the band was everywhere: The Tonight Show with Jay Leno,
Late
Night with Conan O'Brien, Jimmy Kimmel Live, Fuse and VH1 (where they are now
in large rotation). They shared stages with bands such as Shinedown and Helmet
and quickly established themselves as one of rock's exciting new voices. By year's
end, "Cold," which had charted for more than 40 weeks, had become 2004's
#1 most played song at Active Rock radio and Crossfade was well on its way to
Gold status. Not bad for an album that the band recorded in a tiny garage studio
in Columbia, South Carolina.
"We really followed our creative vision," says lead vocalist/guitarist Ed Sloan about the making of the record. "The ability to record at home and on our own time was great. It gave us complete control over our environment and allowed us to experiment in ways that, in a normal studio, would not have been possible due to budget and time constraints. It took about nine or ten months to complete this recording." Impressed with the album's sound, Columbia /FG practically released the disc "as is," with only minor post-production assistance from award-winning producer and engineer Randy Staub (Metallica, P.O.D., 3 Doors Down).
Crossfade is maintaining
momentum with their second single "So Far Away"
(already a top five
radio fixture) and the announcement of their first-ever headlining tour to follow
the current Sno-Core tour. The trek begins March 23 at the State Theater in Albany,
GA with openers Strata. On March 29, Columbia / FG Records will re-release the
self-titled album as a Dual Disc, loaded with bonus features. Side A will feature
the full-length CD audio album while Side B of the disc offers the DVD content
including interview segments, live footage, acoustic performances and the "Cold"
video, all delivered in a
speaker-shattering surround sound mix.
FOR
IMMEDIATE RELEASE
Benny Tarantini • Columbia Records (212) 833-5858 •
Benny_Tarantini@sonymusic.com
www.crossfadeonline.com
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